Rex Features
Expert advice from Alice Weightman, Director of Hanson Search, on interview techniques and preparation tips that'll drive you to success.
DO think about the standard interview questions that will be asked - there are no excuses not to deliver answers perfectly such as; why you want to work for the company? What can you offer them? What are your strengths and weakness? What industry news you have read recently that has interested you and why?
DON'T just write down your planned responses, but practice saying them out loud to friends or family - however embarrassing it might be, it's better to make mistakes in front of them, rather than your potential future employer of that dream job!
DO read through your CV. Make sure you can answer any questions that might arise as a result of what you have written and can give good examples to support it. It can often be difficult to remember exactly the role you played on a specific piece of business that you did 5 years ago, so take time to think over previous work so you can easily talk about projects. This will boost your confidence and help the interview turn into more of a conversation, rather than questions and answers.
DO read up on the company and industry. Background preparation is crucial and will demonstrate to the interviewer that you are serious about the position and will reflect well on your work ethics.
During your interview, DO show off your personality - being too senior and overly professional will not make the interviewer warm to you.
Dress is incredibly important, clients are looking for the whole package - so DO make sure your dress sense is appropriate for the level, industry and culture of the company. First impressions go a long way and our clients still tell us that they usual make their mind up in the first 5 minutes of the interview.
Alice Weightman runs Hanson Search - a specialist PR and communications recruitment consultancy based in London. Email Alice directly at alice@hansomsearch.com
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